• Managed posts to ASU’s official accounts listed at socialmedia.asu.edu, based on integrated editorial calendar. Moderated community content on ASU Facebook Page and application and researched customer service responses.
• Launched ASU foursquare page, including venue identification, tip writing and special promotions.
• Co-chaired ASU’s main social media committee. Drafted social media guidelines, wrote university documentation, spearheaded social media engagement campaigns, negotiated with vendors on product requirements and identified 200+ other ASU units using social media in some form.
• Led content strategy, writing and editing for prospective student online experience at asu.edu/myfuture.
• Wrote clear, compelling content for prospective students in e-mails, websites and printed marketing collateral.
• Managed content creation, translation, editing from team members for dozens of projects, ensuring accuracy and style.